Ala von auersperg palm beach
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Ala Isham, Ala von Auersperg
“Frankly, there is too much fun to be had in life to be focused exclusively on what you’re wearing.”
Ala Isham
Ala Isham, Founder and Creative Director of Ala von Auersperg, co-founder of the National Center for Victims of Crime, and founder of the Brain Trauma Foundation, shared the story behind her titlewith us on Sunday, December 19th, 2021.
Ala had been working with the designer Antonio Gual for years, creating such pieces for herself, when in 2015 he suggested applying her original nature- and travel-inspired artworks onto them. From there, Ala Von Auersperg — the brand — was born, with her daughter Sunny Kneissl joining the team as their in-house stylist. Since day one, they’ve focused on making women feel wonderful in the feminine flow of the fabric, the transparency that reveals but also partially conceals the body, and the soft touch of textiles on the skin.
Their goal is to help all women realize that they can be glamorous, no matter their size or age. AvA is about enjoying life as you are and being
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Empowerment by Design: Ala von Auersperg
By Charlotte DeFazio
Meeting Ala von Auersperg, it’s easy to see the inspiration behind her namesake brand—a chic line of women’s clothing designed to promote confidence and comfort. She dubs her muse the ‘Elegant Nomad,’ someone who “lives with purpose and celebrates the art of being a woman.” Von Auersperg (the daughter of Prince Alfred von Auersperg and Sunny Crawford von Bülow) herself embodies this very spirit, which undoubtedly stems from having been influenced by the impeccable style of her mother, and cultivation of creativity from her grandmother, Annie Laurie Aitken (a sculptress, gardener and avid antique collector with a gallery named after her at the Met). Also at the Met, in the Costume Institute, are so me of von Bülow’s haute couture pieces that remain on display. Von Auersperg was painting and drawing more than a decade before entering the fashion world in 2015. She started working with designer Antonio Gual on clothing for
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all about Ala
With Ala’s unique design process baked into each and every garment, AvA isn’t about trends or sales, rather it’s a true expression of Ala’s vision that women can interpret into their own aesthetic. Each piece invites the wearer to harness her creativity to style her own masterpiece. Ala views her designs as a catalyst for helping women embrace their inherent beauty, discover their confidence, and celebrate life.
Outside of AvA, Ala is a grandmother to five children, as well as an avid traveler, gardener, and philanthropist. Ala co-founded the National Center for Victims of Crime, which provides victims of crime with rights, protection and services to help them rebuild their lives, and the Brain Trauma Foundation, which supports ongoing research on traumatic brain injuries. Together with her interest in conservation and historic preservation, Ala is committed to empowering women and leaving the world a better place for future generations.
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